by Sheila Chiang for NBC

“Chinese fast fashion giant Shein on Friday denied a Reuters report that said it has confidentially filed for an initial public offering in the U.S.

‘Shein denies these rumors,’ a Shein spokesperson told CNBC.

Reuters, citing sources familiar with the matter, reported the listing could happen before the end of the year.

Founded in 2012 by Chris Xu, the brand rose to global prominence for its budget-friendly and trendy apparel.”

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